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Master
Account Experience.

150+ lessons. 12 tracks. Real case studies from the world's best B2B brands. Get CAXP certified and grow revenue.

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Join Thousands Of Certified CAXP Professionals

What's Inside

One Platform. Complete Mastery.

12 structured learning tracks, interactive tools, real-world case studies, and a globally recognized certification.

NPS & AX Fundamentals

Beginner

Understand how Net Promoter Score works at the account level. Learn the difference between traditional CX and Account Experience, and why B2B leaders are switching.

18 Lessons · 6 Hours

Survey Design & Response Rates

Beginner

Design surveys that get 40%+ response rates. Master timing, channel selection, question design, and follow-up sequences used by top-performing B2B programs.

14 Lessons · 5 Hours

Close The Loop

Intermediate

Build inner and outer loop processes that turn feedback into action. Learn how Briggs Equipment achieved a 100% closed-loop rate three years running.

16 Lessons · 7 Hours

Revenue & Monetization

Intermediate

Connect NPS directly to revenue. Use the ROI Calculator to quantify retention, upsell, and referral opportunities. Build the business case your CFO will approve.

12 Lessons · 4 Hours

Industry Deep Dives

Beginner

CPG, beverage, logistics, manufacturing, technology, and services. Real case studies from Coca-Cola HBC, Heineken, DHL, Wajax, and more — with benchmarks for each sector.

22 Lessons · 10 Hours

Gaige AI & The Future Of CX

Advanced

Explore how AI is transforming customer experience. Learn to use Gaige AI for automated insights, predictive churn analysis, and intelligent closed-loop workflows.

10 Lessons · 4 Hours

Interactive Tools & Calculators

Beginner

Hands-on tools you can use immediately: ROI Calculator, CX Maturity Assessment, NPS Benchmarks across 24,000+ data points, and a one-click business case builder.

4 Tools · Self-Paced

CAXP Certification Program

Advanced

10-module certification covering everything above. Pass a 60-question exam (80% to pass, 90 minutes) and earn a shareable digital certificate signed by CG leadership.

10 Modules + Exam · 12 Hours

CAXP Certification

Get Certified.
Stand Out.

Earn the Certified Account Experience Professional credential. 10 modules, 60-question exam, shareable digital certificate signed by CustomerGauge CEO and COO.

10 Modules60-Question ExamLinkedIn Shareable
🏆

Certificate Of Achievement

Your Name Here

has successfully completed all requirements for

Certified Account Experience Professional

Adam Dorrell, CEO

Camilla Scholten, COO

What Learners Say

Hear From The Community

5 out of 5 stars

Account Experience changed how we think about customer relationships. The Academy made it possible for our entire team to get up to speed in weeks.

CD

CX Director

Fortune 500 Manufacturer

5 out of 5 stars

The CAXP certification gave our team a shared language and framework. We went from ad-hoc surveys to a real program within a quarter.

VP

VP Customer Success

Global SaaS Company

5 out of 5 stars

The ROI Calculator alone justified our investment. We showed the board a clear path from NPS to revenue — they approved the budget in one meeting.

HC

Head of CX

B2B Services Firm

5 out of 5 stars

We rolled out the Academy to 200+ account managers globally. Within 3 months, our closed-loop response rate went from 40% to 92%.

GL

Global CX Lead

Enterprise Logistics Company

5 out of 5 stars

The industry benchmarks were a game changer. We finally had context for our NPS scores and could set realistic, data-backed targets for each region.

DI

Director of Insights

CPG Multinational

5 out of 5 stars

I earned my CAXP certification and it immediately elevated conversations with our C-suite. Account Experience isn’t just a metric anymore — it’s our growth strategy.

SM

Senior CX Manager

B2B Technology Firm

FAQ

Frequently Asked Questions

The CustomerGauge Academy is the definitive learning platform for B2B Account Experience. It features 12 structured learning tracks, 150+ lessons, interactive tools (ROI Calculator, CX Maturity Assessment, NPS Benchmarks), quizzes, a community leaderboard, and the CAXP certification program. All content is built from real CustomerGauge customer data and case studies from companies like Coca-Cola HBC, Heineken, DHL, AB InBev, and Wajax.
Account Experience is the B2B evolution of customer experience. Unlike traditional CX that measures individual contacts, AX aggregates feedback across all stakeholders within an account and ties it directly to revenue. It was pioneered by CustomerGauge and is now used by the world's leading B2B brands. The methodology covers three pillars: Measure (account-centric NPS), Act (close the loop), and Grow (monetize through retention, upsell, and referrals).
CAXP stands for Certified Account Experience Professional. It's a 10-module certification program covering NPS fundamentals, survey design, closed-loop feedback, revenue monetization, account experience mastery, industry applications, Gaige AI, program building, referral growth, and benchmarking. After completing all modules, you take a 60-question exam (90 minutes, 80% to pass). Upon passing, you receive a shareable digital certificate signed by CustomerGauge CEO Adam Dorrell and COO Camilla Scholten.
The CustomerGauge Academy is free for all B2B professionals. Our goal is to educate the market on Account Experience best practices and help every B2B company build world-class CX programs. Premium features like personalized coaching, live workshops, and enterprise team licenses are available. contact us for details.
The Academy covers 12 tracks: NPS & AX Fundamentals, Survey Design & Response Rates, Close the Loop (Inner & Outer), Revenue & Monetization, Account Experience Mastery, Industry Deep Dives (CPG, Beverage, Logistics, Manufacturing, Technology, Services), Gaige AI & Future of CX, Program Building & Culture, Referral & Earned Growth, and Benchmarks & ROI. Plus 8 quizzes with 40 questions and 3 interactive tools.
Real results from real companies: Coca-Cola HBC (99% revenue coverage, 566K daily customers), Heineken (50+ countries, CEO priority), AB InBev (27+ global markets), DHL (+20% renewal rates, 10+ NPS increase), Wajax (Promoters worth 2x more), Briggs Equipment (100% closed-loop rate, 3 AX awards), Engro (16% NPS increase, 17% revenue growth), HPTronic ($6M referral revenue at 47% close rate), and many more.
Yes! When you earn your CAXP certification, you get a personalized digital certificate with a unique verification ID, shareable via LinkedIn, email, direct link, or downloadable as an image. The certificate includes signatures from Adam Dorrell (CEO) and Camilla Scholten (COO) and can be verified at customergauge.com/verify.

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CustomerGauge Academy

The definitive learning platform for B2B Account Experience.

Account Experience is a trademark of CustomerGauge.