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Master
Account Experience.

Structured learning tracks of videos, articles and podcasts. Real case studies from the world's best B2B brands. Get CAXP certified and grow revenue.

Free for CX professionals. No credit card required.

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Built On Case Studies From Teams At The World's Best B2B Brands

What's Inside

One Platform. Complete Mastery.

12 structured learning tracks, interactive tools, real-world case studies, and a globally recognized certification.

NPS & AX Fundamentals

Beginner

Understand how Net Promoter Score works at the account level. Learn the difference between traditional CX and Account Experience, and why B2B leaders are switching.

Videos, articles & podcasts · Self-paced

Survey Design & Response Rates

Beginner

Design surveys that get 40%+ response rates. Master timing, channel selection, question design, and follow-up sequences used by top-performing B2B programs.

Videos, articles & podcasts · Self-paced

Close The Loop

Intermediate

Build inner and outer loop processes that turn feedback into action. Learn how Briggs Equipment achieved a 100% closed-loop rate three years running.

Videos, articles & podcasts · Self-paced

Revenue & Monetization

Intermediate

Connect NPS directly to revenue. Use the ROI Calculator to quantify retention, upsell, and referral opportunities. Build the business case your CFO will approve.

Videos, articles & podcasts · Self-paced

Industry Deep Dives

Beginner

CPG, beverage, logistics, manufacturing, technology, and services. Real case studies from Coca-Cola HBC, Heineken, DHL, Wajax, and more — with benchmarks for each sector.

Videos, articles & podcasts · Self-paced

Gaige AI & The Future Of CX

Advanced

Explore how AI is transforming customer experience. Learn to use Gaige AI for automated insights, predictive churn analysis, and intelligent closed-loop workflows.

Videos, articles & podcasts · Self-paced

Interactive Tools & Calculators

Beginner

Hands-on tools you can use immediately: ROI Calculator, NPS Calculator, CX Maturity Assessment, Program and Culture Assessments, and industry NPS Benchmarks.

Six interactive tools · Self-paced

CAXP Certification Program

Advanced

Structured certification covering the Account Experience method end to end. Complete every module, pass the timed final exam and earn a shareable digital certificate.

Modules + final exam · Self-paced

CAXP Certification

Get Certified.
Stand Out.

Earn the Certified Account Experience Professional credential. Structured modules, a timed final exam, and a shareable digital certificate with a unique certificate number.

Structured ModulesFinal Exam80% Pass MarkLinkedIn Shareable

🏆

Certificate Of Achievement

Your Name Here

has successfully completed all requirements for

Certified Account Experience Professional

Adam Dorrell, CEO

Camilla Scholten, COO

FAQ

Frequently Asked Questions

The CustomerGauge Academy is a free learning platform for B2B Account Experience. It features structured learning tracks of videos, articles and podcasts, interactive tools (ROI Calculator, CX Maturity Assessment, NPS Benchmarks), topic quizzes, a community leaderboard, and the CAXP certification program. Content draws on CustomerGauge customer case studies from companies like Coca-Cola HBC, Heineken, DHL, AB InBev, and Wajax.

Account Experience is the B2B evolution of customer experience. Unlike traditional CX that measures individual contacts, AX aggregates feedback across all stakeholders within an account and ties it directly to revenue. It was pioneered by CustomerGauge and is now used by the world's leading B2B brands. The methodology covers three pillars: Measure (account-centric NPS), Act (close the loop), and Grow (monetize through retention, upsell, and referrals).

CAXP stands for Certified Account Experience Professional. It's a multi-module certification covering customer loyalty, Account Experience program design, listening to feedback, analysing results, closing the loop and optimising your program. Each module has readings, videos and a practice quiz; after completing all modules you take a timed final exam (80% to pass). Upon passing, you receive a shareable digital certificate with a unique certificate number.

The CustomerGauge Academy is free for all B2B professionals. Our goal is to educate the market on Account Experience best practices and help every B2B company build world-class CX programs. Premium features like personalized coaching, live workshops, and enterprise team licenses are available. contact us for details.

Learning tracks span NPS & AX fundamentals, survey design & response rates, closing the loop, revenue & monetization, Account Experience mastery, industry deep dives (CPG & beverage, logistics & manufacturing), Gaige AI & the future of CX, building a world-class CX program, referral & earned growth, and benchmarks & ROI. Plus topic quizzes and interactive tools — see the Tracks page for the current list.

Real results from real companies: Coca-Cola HBC (99% revenue coverage, 566K daily customers), Heineken (50+ countries, CEO priority), AB InBev (27+ global markets), DHL (+20% renewal rates, 10+ NPS increase), Wajax (Promoters worth 2x more), Briggs Equipment (100% closed-loop rate, 3 AX awards), Engro (16% NPS increase, 17% revenue growth), HPTronic ($6M referral revenue at 47% close rate), and many more.

Yes! When you earn your CAXP certification, you get a personalized digital certificate with a unique certificate number that you can share on LinkedIn, by email or by direct link, and download or print. Your certificates live under Account → Certificates.

Start Learning Today.

No credit card required. Join the world's best B2B CX professionals.

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